Most publicists, specially the ones in Bollywood, always work with journalists who ‘listen’ to them and will go great lengths to avoid those who don’t. Here’s a personal experience.
John Abraham sent out a cryptic tweet today that hinted that he has gotten married. His father later confirmed that his son has indeed gotten married at a Los Angeles courtroom. Here’s why it is a brilliant PR strategy.
Here are some simple tips to make Bollywood pay for its own publicity. Trust me, it still doesn’t when it comes to news channels.