Do you want to become a Bollywood writer? Then these cheat-codes are for you.
A slew of reforms are in the offing resuscitate Brand SRK. Is it the overconfidence that is proving to be his team’s Achilles heel?
A personal account of what happens if you are working on a controversial Bollywood article
How do leading Bollywood PRs treat journalists representing online media? Here’s an incident that happened with me. I am sure that you will beg to differ.
Do you aspire to be a public relations (PR) professional in Bollywood? Then here’s a sneak peek into what your professional life is going to be…
Not all people in Bollywood are selfish and publicity hungry. Stories of genuine goodness and selflessness are seldom told. Here is one such story.
Bollywood stars cannot stop acting, whether they are on camera or off it. But there are rare occasions when that mask falls off. Presenting a new blog series where I will reveal the real faces of Bollywood superstars.
Here is the Potassium Cyanide pill for all aspiring Bollywood journalists. It will ensure a smooth and painless death of your career as an entertainment reporter. You are welcome!
Scenes from the life of a rookie entertainment journalist
Here is a checklist for every A-list Bollywood star before they employ a PR
Bollywood A-list actors give away lakhs every month to their PR and spend sleepless nights worrying about bad press. Unfortunately most have a flawed PR strategy.
As a sequel to an earlier post, here are some interesting observations while interviewing the top five actresses of Bollywood.
The story behind Bollywood star interviews that nobody told you before and how every Bollywood superstar has a unique way of handling journalists.
When it comes to communicating to his fans, a star doesn’t need a journalist.
We are talking about a tribe of professionals who remote control Bollywood stars. They are better known as publicity managers or PRs.