Guest Blogger: Archana Kochhar
Archana Kochhar is a Mumbai- based couturier in the world of fashion. Known for her global design sensibilities, her journey so far has been one of a kind which is a perfect marriage between exquisite embroideries, nouveau texturizing techniques and new technologies like digital printing, all of this traditionally rooted.
Archana Kochhar started her journey 15 years ago and since then there has been no turning back. She began with a boutique specializing in bridal wear and then evolved into this mega brand with a flagship store in Mumbai that caters to bridal, cocktail prêt, resort and men’s wear.
Bollywood’s glitterati who have adorned her creations are Kareena Kapoor, Shraddha Kapoor, Sonakshi Sinha, Kangana Ranaut, Bipasha Basu, Karishma Kapoor, Chitrangada Singh, Daisy Shah Urmila Matondkar, Nargis Fakhri, Jacqueline Fernandes, Prabhu Deva, Rajneesh Duggal, Vijender Singh, Ileana D’cruz, Soha Ali Khan, Amrita Rao, Sunny Leone Huma Quereshi, Geeta Basra, Harbhajan Singh, Celina Jaitley, Zarine Khan, Divya Khosla etc walking the red carpets around the world.
Archana Kochhar is an educationalist and provides mentorship guest lectures at 11 colleges in Mumbai. Also an avid writer, she regularly writes for Newspaper Daily’s
Archana Kochhar has been invited by Galleries L’fayette Paris to showcase her spectacular collections under her label with international design houses like Armani, Versace, Kenzo, Ungro and Nina Ricci.
She is a Goodwill Ambassador for Smile Foundation, working for the upliftment of the girl child and women empowerment.
As a brand, Archana Kochhar is associated with many corporate due to her international design appeal and specialization in customizing each project that she curates ranging from interiors, jewelry, upholstery, weddings and fashion events with corporate giants like Reliance, Aditya Birla Group, Gitanjali, Sahara, Mahindra, to name a few.
Over the years the brand has created a niche for itself and revolutionized the bridal arena with Archana Kochhar’s craftsmanship, detailing and expertise in her art. It has also made a mark globally and is well acclaimed not only in India but also in London, Dubai, Hong Kong, Bangkok, Canada and many other cities around the world.
In Mr. Narendra Modi’s ‘Make in India’ campaign, few designers were chosen to revived the 5 dying arts, eminent Designer Archana Kochhar was one of them and she was bestowed by the Textile Ministry with the honor of being a brand ambassador for the revival of five dying arts of Maharashtra.