Most publicists, specially the ones in Bollywood, always work with journalists who ‘listen’ to them and will go great lengths to avoid those who don’t. Here’s a personal experience.
THOSE STUMBLING BLOCKS
Filmmaker-Journalist Khalid Mohamed talks about the state of film journalism today. Don’t forget to read till the very end for an important announcement from him.
Why John Abraham’s making all the right noises
John Abraham sent out a cryptic tweet today that hinted that he has gotten married. His father later confirmed that his son has indeed gotten married at a Los Angeles courtroom. Here’s why it is a brilliant PR strategy.
Five reasons why you should not be a PR in Bollywood
Do you aspire to be a public relations (PR) professional in Bollywood? Then here’s a sneak peek into what your professional life is going to be…
How to lose your Bollywood friends
Here is the Potassium Cyanide pill for all aspiring Bollywood journalists. It will ensure a smooth and painless death of your career as an entertainment reporter. You are welcome!
THE PR AGENDA
Here is a checklist for every A-list Bollywood star before they employ a PR
Bollywood A-list actors give away lakhs every month to their PR and spend sleepless nights worrying about bad press. Unfortunately most have a flawed PR strategy.
Why Bollywood journalism is endangered
When it comes to communicating to his fans, a star doesn’t need a journalist.
The wheelers and the dealers of Bollywood
We are talking about a tribe of professionals who remote control Bollywood stars. They are better known as publicity managers or PRs.
Sanjay Dutt: A reality that’s dented and painted
The story behind the ‘image’ of Sanjay Dutt that never existed The call: “Do you know he reaches the sets at 10 am sharp these days? In fact, just the other day, […]