Most publicists, specially the ones in Bollywood, always work with journalists who ‘listen’ to them and will go great lengths to avoid those who don’t. Here’s a personal experience.
Filmmaker-Journalist Khalid Mohamed talks about the state of film journalism today. Don’t forget to read till the very end for an important announcement from him.
John Abraham sent out a cryptic tweet today that hinted that he has gotten married. His father later confirmed that his son has indeed gotten married at a Los Angeles courtroom. Here’s why it is a brilliant PR strategy.
Do you aspire to be a public relations (PR) professional in Bollywood? Then here’s a sneak peek into what your professional life is going to be…
Here is the Potassium Cyanide pill for all aspiring Bollywood journalists. It will ensure a smooth and painless death of your career as an entertainment reporter. You are welcome!
Here is a checklist for every A-list Bollywood star before they employ a PR
Bollywood A-list actors give away lakhs every month to their PR and spend sleepless nights worrying about bad press. Unfortunately most have a flawed PR strategy.
When it comes to communicating to his fans, a star doesn’t need a journalist.
We are talking about a tribe of professionals who remote control Bollywood stars. They are better known as publicity managers or PRs.
The story behind the ‘image’ of Sanjay Dutt that never existed The call: “Do you know he reaches the sets at 10 am sharp these days? In fact, just the other day, […]