Do you want to become a Bollywood writer? Then these cheat-codes are for you.
The cheat-sheet for a viral Bollywood article
How some PRs bypass journalists they don’t like
Most publicists, specially the ones in Bollywood, always work with journalists who ‘listen’ to them and will go great lengths to avoid those who don’t. Here’s a personal experience.
Why the regime of the Khans needs to end. Like now.
The chinks in their armour are showing. It is just a matter of time before Bollywood changes for the better.
In Search Of An Eye
Our columnist Ram Kamal Mukherjee feels that film journalists of this generation lack knowledge. He explains why is it important to study cinema before joining any publication
In support of a Bollywood publicist
If you are working in any newspaper or magazine, there’s always a pressure to get the star to talk. This is exactly where the PRs come in.
Bollywood stars are unprofessional?
Here are answers to a few nagging questions on Bollywood and their over-pampered stars.
The Bollywood FAQs
Here are the answers to all the questions that you have been asking me all this while
Quote Martial
A personal account of what happens if you are working on a controversial Bollywood article
The fall from grace
How do leading Bollywood PRs treat journalists representing online media? Here’s an incident that happened with me. I am sure that you will beg to differ.
Five reasons why you should not be a PR in Bollywood
Do you aspire to be a public relations (PR) professional in Bollywood? Then here’s a sneak peek into what your professional life is going to be…
Vidya Balan: A revelation
Not all people in Bollywood are selfish and publicity hungry. Stories of genuine goodness and selflessness are seldom told. Here is one such story.
How to lose your Bollywood friends
Here is the Potassium Cyanide pill for all aspiring Bollywood journalists. It will ensure a smooth and painless death of your career as an entertainment reporter. You are welcome!
Entrance test for Bollywood Journalism
Here’s a question paper for wannabe entertainment journalists keeping in mind I&B minister Manish Tiwary’s recommendation that all journalist should go through an entrance test.
The Bollywood Newsroom
Scenes from the life of a rookie entertainment journalist
THE PR AGENDA
Here is a checklist for every A-list Bollywood star before they employ a PR
Bollywood Journalist 