Most publicists, specially the ones in Bollywood, always work with journalists who ‘listen’ to them and will go great lengths to avoid those who don’t. Here’s a personal experience.
How some PRs bypass journalists they don’t like
Dear Bollywood, please pick up the tab
Here are some simple tips to make Bollywood pay for its own publicity. Trust me, it still doesn’t when it comes to news channels.
Bollywood Journalist 