Why the #IceBucketChallenge in Bollywood is an #EpicFail

By Alina Wadiwala

Riteish Deshmukh: The first Bollywood actor to accept the challenge

Riteish Deshmukh: The first Bollywood actor to accept the challenge. He did this in Poland.

Let us know what the ALS organisation is all about.

The ALS Association symbolises the hopes of people everywhere; hopes that Amyotrophic Lateral Sclerosis will one day be a disease of the past — relegated to historical status, studied in medical textbooks, conquered by the dedication of thousands who have worked ceaselessly to understand and eradicate this perplexing killer.

That’s why every year the organisation comes up with a campaign that helps these guys generate funds. Obviously, it has to be a catchy idea or a catchy advertisement.

This year, it is the ice bucket challenge.

Oh yes, it’s super catchy, funny to watch, with hilarious reactions, adorable facial expressions. However, there have been some epic fails too, which are even more hilarious.

The challenge caught fire faster than we could imagine. Obviously when you hear Oprah Winfrey do it, you are forced to think it over.

Bill Gates caught our eyes, followed by Tom Cruise and many others.

Akshay Kumar takes the ice bucket challenge while shooting in Chile

Akshay Kumar takes the ice bucket challenge while shooting in Chile. He got 11 people to pour ice water on him. Thankfully he used frozen sea water.

Bollywood wasn’t behind too. We had Abhishek Bachchan, Riteish Deshmukh and many other celebrities doing it.

My point is that our nation is facing shortage of water. We are not the United States of America. We need to constantly think about others in our country.

Where the Bollywood stars should advise everyone to save water, they are wasting it. And the followers follow their favourite celebrities, without giving it a thought.

If there are a million following the steps, why not take the right step ahead? Why not teach to make a little difference in lives? But we choose to do it and tag others along with it.

We make it a publicity stunt.

Why has no one spoken about the donation? Why don’t these stars put a link below the video talking about ALS?  Why don’t any of this has a mention on the website? Why has everybody forgotten the core reason behind this challenge?


Editor’s note: Here is the video of an ice bucket challenge that nobody accepted — Daler Mehndi. He doesn’t specify who nominated him but he goes onto nominate Shah Rukh Khan, Amitabh Bachchan and Priyanka Chopra. Nobody responded to this challenge.

Hope he nominates a second set of his friends soon. 



Content Copyright: The responsibility and the sole ownership of the content is of the author who has contributed the content to this blog as a friendly gesture.

Please don’t copy-paste matter from this blog.To contact the writer, please visit her author page HERE.

The picture has been taken for representational purposes from HERE

4 replies »

  1. This ice bucket challenge has become a life of its own apart from trying to bring awareness to ALS, but it wasn’t due to Bollywood – they just jumped on the bandwagon. Hollywood managed to turn it into a farce first. The ALS Association didn’t create it; a friend of someone afflicted with it did and had a great idea to try and raise money to fight the disease. Unfortunately now the point is missed and it’s all about who can withstand getting drenched with freezing water and pressuring others to do the same. Fortunately though the ALS Association is posting a record amount of donations which will be used to fund more research. Water is too precious a commodity to waste no matter where in the world you live. If people really want to help fight ALS, or any disease, then make a donation to charity.


  2. While it’s important that they also raise awareness and ask people to donate, the logic of wasting water is, to be honest, complete bullshit. I don’t see people coming out worried about wasting water on Holi, do they? Gallons of water is wasted on Holi. In fact, gallons must be the amount wasted only on the Holi parties of celebrities, which are televised and covered in newspapers.

    Yes, there is water shortage. But if you think that this is wastage of water, and Holi isn’t, then your priorities are pretty screwed up.


  3. I’m sorry but the water being wasted is so miniscule for you to rant like this and diss a good cause. There are much more substantial ways we can save water in India than by NOT participating in the ALS challenge. Get off your high horse why don’t you!


Let us know whether you liked the post or not

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.