Let us know what the ALS organisation is all about.
The ALS Association symbolises the hopes of people everywhere; hopes that Amyotrophic Lateral Sclerosis will one day be a disease of the past — relegated to historical status, studied in medical textbooks, conquered by the dedication of thousands who have worked ceaselessly to understand and eradicate this perplexing killer.
That’s why every year the organisation comes up with a campaign that helps these guys generate funds. Obviously, it has to be a catchy idea or a catchy advertisement.
This year, it is the ice bucket challenge.
Oh yes, it’s super catchy, funny to watch, with hilarious reactions, adorable facial expressions. However, there have been some epic fails too, which are even more hilarious.
The challenge caught fire faster than we could imagine. Obviously when you hear Oprah Winfrey do it, you are forced to think it over.
Bill Gates caught our eyes, followed by Tom Cruise and many others.
Bollywood wasn’t behind too. We had Abhishek Bachchan, Riteish Deshmukh and many other celebrities doing it.
My point is that our nation is facing shortage of water. We are not the United States of America. We need to constantly think about others in our country.
Where the Bollywood stars should advise everyone to save water, they are wasting it. And the followers follow their favourite celebrities, without giving it a thought.
If there are a million following the steps, why not take the right step ahead? Why not teach to make a little difference in lives? But we choose to do it and tag others along with it.
We make it a publicity stunt.
Why has no one spoken about the donation? Why don’t these stars put a link below the video talking about ALS? Why don’t any of this has a mention on the website? Why has everybody forgotten the core reason behind this challenge?
Editor’s note: Here is the video of an ice bucket challenge that nobody accepted — Daler Mehndi. He doesn’t specify who nominated him but he goes onto nominate Shah Rukh Khan, Amitabh Bachchan and Priyanka Chopra. Nobody responded to this challenge.
Hope he nominates a second set of his friends soon.
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