Blogger: Reeta D Gupta

Reeta D GuptaAn MBA in Human Resources and Project Management, Reeta Gupta started her long-form writing career with the Economic Times in Strategic Marketing and General Management Review.
(Sample HERE, HERE and HERE)

Subsequently she founded The Network, a firm that specialises in content and brand building methodologies, with a unique media relationship ability.

She is a member of the The Big History Institute, funded by Bill Gates and led by Dr. David Christian, and has written several papers on “how human evolution determines how we respond to communication” on her BLOG

The roster of companies she has worked with includes Samsonite, LOreal, Asian Heart Institute, Pentair, Jumboking, , Crossword, Indian Institute of Packaging, SP Jain Global etc;

She mentors start-ups and is a columnist on, specifically focussing on building brands through content marketing and positioning.
(Sample HERE and HERE)

Articles from her blog and yourstory are often reproduced in international journals and compilations on content marketing and brand building.