Do you want to become a Bollywood writer? Then these cheat-codes are for you.
The cheat-sheet for a viral Bollywood article
How some PRs bypass journalists they don’t like
Most publicists, specially the ones in Bollywood, always work with journalists who ‘listen’ to them and will go great lengths to avoid those who don’t. Here’s a personal experience.
In support of a Bollywood publicist
If you are working in any newspaper or magazine, there’s always a pressure to get the star to talk. This is exactly where the PRs come in.
Bollywood stars are unprofessional?
Here are answers to a few nagging questions on Bollywood and their over-pampered stars.
The Bollywood FAQs
Here are the answers to all the questions that you have been asking me all this while
Five reasons why you should not be a PR in Bollywood
Do you aspire to be a public relations (PR) professional in Bollywood? Then here’s a sneak peek into what your professional life is going to be…
Vidya Balan: A revelation
Not all people in Bollywood are selfish and publicity hungry. Stories of genuine goodness and selflessness are seldom told. Here is one such story.
How to lose your Bollywood friends
Here is the Potassium Cyanide pill for all aspiring Bollywood journalists. It will ensure a smooth and painless death of your career as an entertainment reporter. You are welcome!
THE PR AGENDA
Here is a checklist for every A-list Bollywood star before they employ a PR
THE AGENDA
Bollywood A-list actors give away lakhs every month to their PR and spend sleepless nights worrying about bad press. Unfortunately most have a flawed PR strategy.
The interview 2
As a sequel to an earlier post, here are some interesting observations while interviewing the top five actresses of Bollywood.
The Interview
The story behind Bollywood star interviews that nobody told you before and how every Bollywood superstar has a unique way of handling journalists.
Why Bollywood journalism is endangered
When it comes to communicating to his fans, a star doesn’t need a journalist.
The wheelers and the dealers of Bollywood
We are talking about a tribe of professionals who remote control Bollywood stars. They are better known as publicity managers or PRs.
Bollywood Journalist 